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Japan is entering a new phase in its sustainability and industrial strategy, one where discarded electronics are no longer treated as waste, but as valuable assets. In March 2026, Itochu Corporation announced a partnership with Electronic Recyclers International to establish a joint venture focused on recycling electronic equipment in Japan. This move reflects a broader shift: resource security, sustainability, and economic resilience are now closely interconnected in Japan’s policy and corporate strategy. At the center of this shift is a concept gaining renewed attention, that is ‘urban mining’.
Urban mines refer to valuable materials such as gold, lithium, cobalt, and rare earth elements, embedded in discarded electronic devices. Japan’s opportunity is significant. Estimates suggest that the country’s urban mines contain around 6,800 tons of gold alone, alongside other critical materials essential for modern industries. At the same time, Japan’s current recycling rate for electronic devices is only around 20%, indicating substantial room for expansion.
This gap is precisely where new business opportunities are emerging.
Global supply chains for critical minerals are increasingly uncertain. Japan, heavily dependent on imports, is accelerating domestic recovery systems to reduce external risks.
New regulatory direction (including expected 2026 policies) laces greater responsibility on companies to collect and recycle electronic and battery-based products.
The business case is becoming clearer:
In short, this is no longer just an environmental initiative. It is an emerging industrial sector.
Japan’s urban mining push is opening specific, actionable entry points for foreign companies:
Advanced recycling technologies such as AI sorting, hydrometallurgy, battery recovery are in demand as Japan upgrades its capabilities. Foreign firms with proven recycling or material recovery technologies can enter through partnerships or licensing.
The recent Itochu Corporation–ERI collaboration signals a clear pattern: Japan prefers structured partnerships over standalone foreign entry. Investors are more likely to succeed by aligning with:
Urban mining aligns directly with:
Japan is becoming increasingly attractive for ESG-focused capital, particularly in infrastructure and sustainability sectors.
E-waste in Japan is not only about materials. It includes data-sensitive equipment from corporations. Foreign companies offering:
can tap into a growing B2B segment.
Despite the opportunity, execution in Japan requires careful alignment:
In practice, success depends less on “market entry speed” and more on market alignment and trust-building.
As Japan’s recycling and circular economy ecosystem evolves, the gap is no longer about opportunity, it is about execution and connection.
KizunaX plays a role in three key areas:
Identifying and connecting foreign companies with:
Supporting foreign businesses in:
In Japan, progress often depends on:
KizunaX facilitates this process by ensuring alignment on both sides, from initial discussions to ongoing collaboration.
Japan’s move toward urban mining reflects a broader transformation: from a resource-dependent economy to a circular, resilient, and sustainability-driven market. For foreign investors, the opportunity is real, but it is not purely technical or financial. It is structural, relational, and strategic. Success in this space will depend on the ability to:
In this context, entering Japan’s resource recycling sector is not just about accessing a market. It is about becoming part of an evolving ecosystem.
Urban mining refers to extracting valuable materials such as gold, lithium, and rare earth elements from discarded electronics. In Japan, it is increasingly important due to limited natural resources and growing demand for critical minerals in technology and energy sectors.
Japan is strengthening its recycling capabilities to improve resource security, reduce dependence on imports, and support its circular economy goals. Recent partnerships and policy developments show a clear shift toward scaling this sector.
Foreign investors can participate through advanced recycling technologies, ESG investments, IT asset disposal services, and partnerships with Japanese corporations seeking international expertise.
Key challenges include strict regulatory requirements, complex business culture, high quality expectations, and the need for long-term relationship building with local partners.
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