Articles

From Pop-Up to Permanent: How Foreign Brands Use Temporary Retail to Test Japan’s Market Pop-up retail has become a strategic tool for foreign brands entering Japan. These temporary activations allow companies to test demand, gather feedback, and build brand awareness before committing to full-scale entry. Consumer Appeal Japanese consumers are drawn to novelty and exclusivity. Pop-ups offer a sense of urgency and discovery, especially when tied to seasonal...

Japan’s Regulatory Landscape for Foreign SMEs: A Step-by-Step Compliance Guide Entering the Japanese market requires navigating a complex regulatory environment. For foreign SMEs, understanding legal requirements, certifications, and compliance processes is essential for smooth market entry. Business Incorporation Options Business incorporation options include Kabushiki Kaisha (KK), Godo Kaisha (GK), and branch offices. KK is preferred for credibility, while GK offers flexibility. Registration involves notarized articles of incorporation, a...