Why Most SMEs Fail in Japan and How to Succeed with the Right Strategy Introduction: The Allure of Japan Japan is the world’s fourth-largest economy, home to over 3.5 million SMEs, which account for 99.7% of all businesses and employ 70% of the workforce. For foreign SMEs, Japan represents prestige, stability, and long-term growth. Yet despite its promise, more than half of foreign SMEs fail to sustain operations...